Measurement
Attribution for a press release is an assignment rule, not proof of cause
Press release distribution attribution methods compared: which measurement approaches support a causal claim and which are only assignment rules.
Section
Measurement
Measurement
Press release distribution benchmark research: how to screen
Press release distribution benchmark research needs populations, events and denominators. This protocol separates comparable evidence from near matches.
Measurement
Press release distribution key metrics framework
Press release distribution key metrics are presented as an evidence framework for separating delivery, publication and audience impact, with no targets.
Measurement
Press release measurement mistakes: AVE and cost claims
Spot press release distribution measurement mistakes in AVE and cost claims: reconcile invoices, VAT, refunds and allocations before reporting spend.
Measurement
A blank announcement dashboard built on a data dictionary and change control
Build a blank reporting dashboard for one England announcement with reproducible definitions, evidence lineage, corrections and decision controls.